Marketing Technology, or MarTech, is a constantly evolving field. New trends and developments emerge every year that revolutionize how we think about marketing.
2023 promises to be an exciting time for marketers.
Here are some of our top predictions for what cutting-edge technologies will define this upcoming year:
Personalization: Personalization will continue to be a key focus. Consumers expect a personalized experience when interacting with brands, and MarTech will continue to focus on delivering this through targeted messaging, personalized recommendations, and individualized customer journeys.
Artificial intelligence and machine learning: Artificial intelligence and machine learning will play a more prominent role in 2023. AI and machine learning technologies are increasingly used to analyze customer data and predict future behavior, personalize marketing campaigns, optimize ad targeting, and improve customer experience. Thus, freeing up marketers to focus on strategic decision-making and creative work.
Experiential Marketing: Experiential marketing is a trend that is expected to become even more popular in 2023. This type of marketing focuses on creating immersive and interactive experiences for customers that allow them to engage with a brand in a meaningful way.
One way experiential marketing is expected to evolve is by harnessing Web3 technologies and immersive experiences like the Metaverse (via an AR/VR platform).
The Metaverse is a virtual world that combines the physical and digital worlds. It allows users to interact with each other and with virtual objects in a virtual environment.
Experiential marketing in the Metaverse will allow brands to create unique and engaging experiences beyond traditional marketing methods for their customers. One of the fantastic advertising tools is using highly interactive hologram technology, allowing viewers (via their Metaverse avatars) to walk around and view the projection from different angles, creating a more immersive and engaging experience. It is also more visually appealing and attention-grabbing.
Brands can also use experiential marketing to create virtual events, such as virtual concerts or product launches, that allow customers to engage with the brand in a more interactive and immersive way. Hence, this creates memorable and meaningful experiences for their customers.
Video Marketing: Video marketing will continue to be a key trend in MarTech. Video content is highly engaging and effective in paid and organic campaigns.
With short-form videos taking off in marketing, companies rapidly turn to this content medium to engage and convert customers.
90% of marketers already using it plan on increasing or maintaining their investment for 2023 - even 1 in 5 newcomers will be leveraging short-form videos too.
Influencer marketing: Influencer marketing, in which companies work with social media influencers to promote their products or services, will continue to be a popular trend in 2023. Companies are turning to influencers because they have built up a large and engaged following on social media and are seen as trusted sources of information and recommendations.
It can be an effective way for businesses to reach new audiences and promote their products or services. Influencer marketing can be particularly effective for targeting younger demographics and promoting popular products or services among specific niches or communities.
Customer experience: Improving the customer experience will continue to be a top priority for companies. Brands must provide a seamless and positive customer experience across all touchpoints, including social media, websites, and in-person interactions.
The use of chatbots and live chat will increase. Chatbots can handle routine customer inquiries and provide instant assistance, while live chat allows customers to speak with real people in real time. Both can help improve the customer experience and increase conversions.
Overall, we expect to see a continued focus on personalization, artificial intelligence, machine learning use, and the importance of customer experience in Marketing Technology in 2023. Brands that can effectively leverage these trends will be well-positioned for success in the coming year.
Consortium 21 is here to help business owners succeed by providing a range of Marketing Technology services in the Web3 space - to help increase online visibility, reach the target audience, and drive sales and revenue.
If you are interested in exploring your marketing strategy and campaign with Consortium 21, reach out to Ms. Kate via WhatsApp.