Tips to Get Started in Marketing Technology
Are you looking for a marketing tool that can do it all?
The truth is there isn't one magic list of marketing technologies.
With 9,932 MarTech solutions available as I write this post, there are so many to choose from. And even the top ones don’t offer all-in-one solutions tailored to every industry.
Depending on your business and marketing needs, you’ll need multiple technologies in your toolbox like analytics, customer relationship management software, email marketing, etc.
The resulting mix of marketing technologies is what’s referred to as a “marketing technology stack.”
Now, how can you get started?
Here are 6 steps you can take to kick off your MarTech journey…
Step #1: Your Marketing Needs
As a business, you need to have an idea of what your current and future marketing needs are, and how they can be supported. It's important that this discussion includes not only the CMO or CEO but also any other key people in charge like CTO.
The question to ask yourself is this, “What am I trying to achieve with technology in my marketing?” If the answer isn't driving profitable business actions then you probably don’t need it. It needs to justify your ROI.
Step #2: Do Your Research
After you’ve found out what your company needs for marketing, now it's time to look for the right technology that will help you reach your goals. There are a lot of options out there. So, it's important to find the right ones for your specific needs -- before investing in any tools.
You can shop around and ask for recommendations. One of the best ways to pick a MarTech stack is by talking with people who use it. This allows you to get an idea of what they like and dislike about their current solution -- which should help in your decision-making process when choosing between two or more vendors offering similar services.
Request for demo if you required.
Step #3: Start Small
While there are a lot of impressive marketing technology tools out there, it's important not to overwhelm yourself by trying to use them all at once. Start with one or two and build from there.
Step #4: Get to know your tools.
Once you've chosen the marketing technology tools you want to use, take some time to get to know them inside and out. This way, you'll be able to make the most of their features and capabilities. Ensure that you are working with your MarTech provider to guide you through the entire process of implementation. Also, raise any questions you may have, from initial onboarding to ongoing maintenance.
Step #5: Experiment and Be Flexible
As with any aspect of business, it's important to experiment with different technologies and see what works best for you. Be flexible enough to try new things but also mindful of the time and resources needed to implement.
Step #6: Stay up-to-date
Technology is always changing. So it's important to stay abreast of the latest trends and developments. This will help you make sure you're using the best tools for your business.
Hope this sharing will give you a good picture to find the right marketing technology for your business and start seeing better results in no time.
Consortium 21 is an advertising and marketing company that helps our clients with innovative strategies to take on emerging trends. With a strong team of strategists, creatives, and implementation experts working together, we provide you with the marketing edge you need to succeed.
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