The Need of Marketing Technology for Your Business

The Need of Marketing Technology for Your Business

Marketing was once a one-dimensional activity that took place in print or on television. Today, it's not uncommon for campaigns to include social media posts and digital advertisements.

Brands are now interacting with their customers 24/7 through personalized interfaces like chatbots which provide real-time feedback about product satisfaction levels among other things.

Marketing has changed drastically over the last few decades with new technology.

Technology was once just an assisting factor in how we marketed products.

But now, more than ever, businesses need Marketing Technology and it's the star!

Which brings us to…

What is Marketing Technology?

Marketing Technology, also known as MarTech, is a technology that's designed to help businesses better achieve their marketing goals and ultimately become more profitable.

We are seeing businesses across the globe are spending more on marketing technology… specifically digital tools and platforms.  Every marketer is starting to view technology as an important factor when it comes to the development and growth of the business.

Below illustrates the MarTech landscape expected to number 9,932 vendors in 2022, a staggering growth rate of 6,521%!


There are a number of different marketing technologies available, each with its own set of features and benefits.

Some common examples include:

·      Customer relationship management (CRM)

·       Content marketing system (CMS)

·       Email marketing platform

·       Advertising tech

·       Social media management

·       Search engine optimization (SEO) tools

Why is it so important for businesses to adopt MarTech today?

There are plenty of good reasons why businesses should adopt MarTech) today.

1. Be ahead of competitors in changing trends

Almost every business today needs to have some level of MarTech in order to remain competitive. Businesses that excel at quickly adapting to new trends and experimenting with new technologies are the ones that have stayed ahead of the curve.

2. Personal connections and immersive experiences

MarTech allows for more personal connections and immersive experiences, meaning marketers can target specific audiences in ways that were previously impossible!

For example, it can connect certain behaviors to purchasing decisions, and then automate processes that serve those behaviours.

This leads to building strong relationships which then lead to loyal customers and repeat business.

3. Automation for Efficiency

MarTech can help you automate repetitive or time-consuming tasks and processes, freeing up time for you and your team to focus on other things.

4. Insightful Data

It can also help you gather data and insights that would be otherwise difficult or impossible to obtain, giving you a competitive edge. With this, you can make an important decision, plan or refine your marketing strategies and future marketing campaigns.

5. Efficient Marketing Spending

MarTech can help you save money in the long run by making your marketing efforts more efficient and effective.

Technology is changing how we do business forever. So, keep up with these changes because they could be just what is needed to take your company from good…to great!!

If you're not using MarTech in your business, you're likely missing out on some serious opportunities to improve your marketing ROI.

Thankfully, there are a ton of different MarTech tools out there to choose from, so finding one that fits your needs shouldn't be too difficult.

Just make sure to do your research before making a purchase and be sure to find a tool that offers the features you need most.

You may be aware,

Consortium 21 is an innovative advertising and marketing company that helps our clients take on emerging trends. With a strong team of strategists, creatives, and implementation experts working together, we provide you with the marketing edge you need to succeed.

If you need some advice on your MarTech, reach out to Consortium 21 via email: