What's your Metaverse Strategy?

Here in the metaverse, many of the services and business models we already know about are still around. However, new types of interactions will open up a whole new world and lead to previously unknown services and business models. While the metaverse may not be suitable for every company, there is little risk in taking the time to explore.

Learn
You're not alone if you're confused - there is a lot of information to take in. There are various interpretations and angles that can help you better understand what it means and why people are excited about it.

Assess
Are there any opportunities with which your company could engage in the metaverse?

Create
Consider developing your own experience internally to build up an understanding of the different creative channels, take advantage of the new opportunities for engaging with consumers through these channels and experiment by testing different products or experiences. This way, you can learn and see what does best with customers and then adjust accordingly.

Connect
Build a network of participants in the metaverse ecosystem. The metaverse world is still small and there is plenty of opportunity for high quality collaborations and partnerships. Connect with a new generation and tap into alternative talent pools.

Establish
Get your business out there and position your brand to capture the hearts and minds of techforward sub-communities.