As technology continues to advance at a rapid pace with the evolution from Web 1.0 to Web 3.0, marketing also has evolved accordingly with technological advancement.
And today, there’s a desire to make marketing more human again.
Marketing's goal is no longer just branding or advertising, it requires a holistic approach that integrates all aspects of the business into one cohesive unit.
This means marketers must work closely with other departments to focus on building great customer experiences and engaging them for long-term relationships.
So, this will create an engaged consumer base who will return over time -- rather than solely relying on short-term tactics like banner ads which are soon forgotten once they've clicked away from their screen.
According to Marketing Insider Group, 73% of people say that customer experience is an important factor in their buying decisions.
The rise of AI and automation in marketing is making it possible for brands to focus more on strategy, crafting a fantastic customer experience.
A piece of good advice...
In order to stay ahead in this ever-changing industry, marketers must be willing and able learners and implementers.
As new channels emerge, we need to learn how they can help create a new customer experience and grow our business -- rather than relying on past successes which may not work for everyone anymore!
Now, we’re entering the era of Web 3.0,
But what is this web 3.0 compared to web 1.0 and web 2.0?
To simplify it,
The evolution of marketing and the web is clearly visible in this illustration.
In a nutshell,
In Web 1.0, we click and type.
In Web 2.0, we swipe
In Web 3.0, we immerse and engage with people in Virtual Reality worlds.
As you may already be aware…
Web 3.0 is about blockchain, crypto, DeFi, the Metaverse, NFTs…
Since Web 3.0 is already here, what are you doing about it as a marketer?
How can you prepare your marketing plans and strategies in Web 3.0?
Or are you still doing Web 2.0 marketing and ignoring the new wave of marketing opportunities in Web 3.0?
It’s time to prepare for this digital future.
Ultimately, Web 3.0 will blur the line between digital and physical realms.
Marketers need to start thinking about how they want to engage their consumers in this new dimension.
But what is required?
Immersive marketing techniques, tools, and platforms are essential in web 3.0.
As we move into a more interactive and immersive space, virtual reality (VR) and augmented reality (AR) will become vital aspects of offering a valuable user experience.
More advanced users expect a seamless transition from the physical world to the digital one with an immersive experience that bridges gaps between both worlds.
Angelia McFarland, Dell Technologies believes this year, more engaging customer experiences will be created. This will be the first step in helping brands prepare for more holistic Metaverse participation. With these experiences, customers can communicate their wants and needs in real-time through more comprehensive and self-selected interactions.
With the priority has moved towards providing fantastic customer experiences that will keep people coming back for more and immerse experience Web 3.0 can bring via the Metaverse,
So what are you waiting for?
If you’re still thinking about how to strategize your marketing plans for Web 3.0, talk to us as we have experts in the Metaverse space to help you.