The World Wide Web, or the Internet as we know it, has come a long way since it was first introduced in the 1990s. The first generation of the web, known as Web 1.0, was focused on static content and simple HTML pages.
With the advent of Web 2.0 in the 2000s, the web became more interactive and dynamic with the rise of social media, online shopping, and other interactive applications.
However, as the web has evolved, several issues have arisen with the current centralized architecture of the Internet, also known as Web 2.0.
Here are the main issues with Web2.0:
Lack of user privacy
The collection of large amounts of data by tech giants has raised concerns about user privacy. Users may not be aware of how their data is being collected, used, and shared and may not have sufficient control over their data. This can lead to a lack of privacy and a feeling of being monitored or tracked online.
Misuse of user data for profit
One of the main issues with the current centralized web architecture is that a small number of tech giants, such as Google, Facebook, and Amazon, have significant control over the flow of information and commerce on the internet.
These companies collect vast amounts of data on their users, which they use to target ads and personalize content. This has also raised concerns about the abuse of personal data, such as using data for purposes that the user did not consent to or the sale of data to third parties.
Inefficient Incentives for Creators
In the current Web 2.0 model, creators often rely on centralized platforms, such as YouTube or Spotify, to distribute their content and earn revenue. These platforms typically take a large percentage of the revenue generated by the content, and creators may have limited control over how their content is used and monetized. This can create a misalignment of incentives between creators and platforms and may not provide sufficient financial support for creators to sustain their work.
Centralized and Closed Ecosystem: The current centralized architecture of the web means that a small number of large companies have significant control over the flow of information and commerce on the internet. This can create a closed ecosystem where these companies can operate in their own interests rather than those of users. This can lead to a lack of competition and choice and may not serve the needs of all users equally.
Data breaches: The concentration of large amounts of data in the hands of a few companies has also raised concerns about data breaches, where personal data may be exposed or stolen. This can have severe user consequences, including identity theft and financial loss.
Single Point of Failure and Risks of Censorship and Security: The centralized architecture of the web also creates a single point of failure, as a small number of companies control all the data and services. This can make the web vulnerable to censorship, as these companies can censor or remove content they disagree with. It can also create security risks, as the centralization of data and services can make them more attractive targets for hackers.
In response to these issues, a new generation of the web, known as Web3, is emerging. Web3 technologies, such as blockchain, aim to create an online world with greater power sharing between users and increased security.
The creation of Web3 is powered by a few key principles, which are:
Decentralization: Power and control is distributed more evenly among users rather than being concentrated in the hands of a few centralized entities.
Permissionless: Users do not need permission from any central authority to access or use a Web3 platform.
Native payments: The ability to facilitate the exchange of value natively, without the need for intermediaries such as banks or credit card companies.
Trustless: Web3 platforms do not rely on trust in a central authority or intermediary to function, using cryptographic techniques and decentralized consensus mechanisms to ensure the security and integrity of transactions and other interactions.
With the understanding of the features of Web3 technology, this brings us to the question…
Why We Need Web3?
1. Data Security & Privacy
With Web 3, users can have control over their own data. Users can choose who has access to their information and what types of interactions they are comfortable with. Data will also be encrypted so only authorized parties can view it.
Additionally, data stored on the blockchain is immutable, meaning it can't be changed or manipulated without permission from the user. By leveraging these features of Web3, users can have peace of mind knowing that their personal data will remain safe, secure, and inaccessible by third parties.
2. New Business Models and Economic Opportunities for Creators
Web3 benefits the creator’s economy. Instead of just selling content like what creators are doing in Web 2.0, Web3 enables creators to expand how they monetize their work.
By leveraging tokenization, creators can create rewards and loyalty programs for their fans to incentivize engagement and generate additional revenue streams.
Tokenized rewards can be used to access exclusive content or merchandise discounts. They also provide a mechanism for fans to trade tokens among themselves and reward other creators directly with tokens they have earned.
This allows creators to build meaningful relationships with their fans via communities while driving more value than ever before, ultimately creating a more sustainable economy through enabling peer-to-peer trading and rewarding digital assets.
3. Enhanced Accessibility & Usability
Web3 promises an easier-to-use interface that values user experience above all else. Interfaces will be designed with accessibility so everyone can access content regardless of age or disability status. Navigation between layers will also be simplified, making it easier for users to make sense of complex data sets quickly and effortlessly.
4. Improved Interoperability
With increased interoperability between different web technologies like blockchain and cloud computing, Web 3 offers the potential for faster transaction speeds and improved accuracy across multiple systems without compromising security or reliability. Enhanced interoperability is a key benefit of Web3 technologies, as it creates a more open and connected internet that can facilitate the exchange of information and value more efficiently and securely.
As our reliance on digital services grows exponentially, there’s never been a more important time than now to invest in technologies like Web3 that combine cryptography, smart contracts, decentralized networks and other toolsets into one cohesive ecosystem with unparalleled levels of data protection and user service quality standards at its foundation – ushering in a new era of efficient digital processes within an ever-growing connected world.
This can enable more secure and transparent ways of exchanging information and value online and create new opportunities for individuals and businesses.
Overall, Web3 technologies offer a number of advantages over Web2. This includes the potential to create a more open and equitable Internet, where users have more control over their data and the services they use. It also increased security and privacy, more efficient use of resources, and a shift to decentralized networks and applications.
While Web3 technologies are still in the early stages of development, they offer a promising vision for the future of the Internet. It will be interesting to see how they are adopted and used in the coming years.
If you are interested in embarking on Web3 space with Consortium 21, contact Ms. Kate via WhatsApp.